Incorporating digital channels into your marketing mix can improve both the effectiveness and measurability of your marketing activities. To make the most of digital channels your focus needs to shift from a campaign-based approach to continuous customer engagement.
Quality customer data underpins effective digital marketing communications activities and also supports more effective use of traditional media channels. ICEMEDIA can bring together data from across your organisation, from external channels and even reach back into your customer's history, before you have engaged with them. We can identify gaps in customer data and design strategies to enhance customer profiles.
ICEMEDIA can work with you to extract the best possible value from your marketing investment, in both online and off-line channels, and we can help you measure and analyse the effectiveness of all activities.